If
you would like to improve your Serp Ranking than follow:-
1> On Page
2> Off Page
On
Page Optimization:
a> Content Optimization
b> Title Optimization
c> Site Loading Page time
optimization
d> Meta keyword optimization
e> Internal Linking
f> URL Optimization
g> XML
sitemap.robot.txt,canonicalization etc
Off
Page Optimization:
a) Press Release Submission
b) Article Directory Submission
c) Web 2.0 posting
d) Social Bookmarking
e) Directory Submission
f) Rss,Video,gust posting,blog
comments etc
Different
types of SEO techniques are below :
SEO is two types: Onpage and offpage
Offpage techniques :
Bookmarking
Directory submission
Ping submission
Blog commenting
Article posting
Classifieds
Directory submission
1).
Community Creation in Social Networking Sites
Also known as online reputation
management, this is the first and foremost step with which you have to
initiate your process. Try to become
a member of the most popular social networking sites like Orkut,
Myspace, Facebook, Linked In,
Ecademy, etc., and create a profile of your own. By doing this you can
extend your network online, get
connect with your friends, share things with each other, and promote
your company/website to build an
online reputation. This is most likely the same as Web 2.0
(Participatory Web), which means you
have to show your active participation on a regular basis.
2).
Blogging
This is one of the most powerful
ways to promote your company/website online. Write a blog of your own
for your company/website and include
lots of unique content. Be precise in what you're trying to convey
for the users in your blog entry and
promote your blog in blog directories and blog search engines. You
can also promote your blog/website
by posting comments in other service-related blogs which allow links
in the comments section that are
crawlable by the search engines (these blogs are commonly identified as
Do-Follow Blogs). If you're not very
good at writing content for blog posts, hire a guest blogger for
your blog and ask him/her to write
precise and unique content so that your blog can gain more credit
from a search engine point of view.
3).
Forum Postings
Create a forum/online discussion
board of your own and start a discussion or share topics with your
friends. You can also post/reply to
a thread in other service-related pre-existing forums that allow
links in your signature which can be
crawled by the search engines (aka "Do-Follow Forums").
4).
Search Engine Submission
Submit your website to the most
popular search engines like Google, Yahoo, MSN, Altavista, Alexa,
Alltheweb, Lycos, Excite, etc., to
get listed for free.
5).
Directory Submission
Many people may say that directory
submission is dead. As far as I'm concerned it is still alive. It is
purely based on how effectively we
are selecting those directories and how efficiently we are choosing
the category for submission. Of
course, I agree that it gives quite delayed results, but it is worth
doing it. Submit your websites to
the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo,
One Mission, Pegasus, etc. Nowadays
many web directories may offer paid listings but don't go for it.
6).
Social Bookmarking
Social Bookmarking is yet another
powerful way of promoting your website, but nowadays most people are
spamming social bookmarking sites
without knowing how to use them. Since content in these websites
update frequently, search engines
like these types of sites and often visit them (this is commonly
termed as Tagsonomy & Folksonomy
in Web 2.0). Do some social bookmarking in popular bookmarking sites
like Digg, Delicious, StumbleUpon,
Propeller, etc. You should be very careful while doing this and you
must properly handle the tags which
are very essential to broadcast your news on a wide area network.
This may increase your website
traffic based on how effectively you have participated.
6).
Link Exchange
Exchange links with service-related
websites (this is commonly termed as Thematic Link Exchange) that
can help increase your link
popularity, which is a major factor of Google's PageRank algorithm. Beware
of Black-Hats while doing exchanges.
7).
Link Baiting
Suppose you have copied/published
another website's news or content in your blog/website. Don't forget
to place their website link as a
reference. Do it for others and, if your content is trustworthy, let
others do it for you. This is
another way to increase your link popularity.
8).
Cross-Linking
Link to internal pages within your
site wherever necessary (this is commonly termed Internal Linking).
This increases your internal link
popularity ,which is another major factor of Google Page Rank
algorithm. The best known example of
successful internal linking is Wikipedia. Also try to get a content
link from websites/blogs that are
related to your site theme. Try getting a link from within their site
content using a targeted keyword as
anchor text (much like Wikipedia does). We know that this strategy
can often be hard to implement, but
these types of links have more weight from a search engine point of
view.
9).
Photo Sharing
Publish/share your website product
pictures and make them public. Let your friends see them and comment
on them too, which will help drive
traffic towards your website. Do this in major photo sharing websites
like Flickr, Picasa, Photo Bucket,
Picli, etc.
10).
Video Promotions
Like with photo sharing, you can
publish/share your product videos, expert opinions, and reviews of your
product and make them public in
YouTube, Metacafe, Dailymotion, etc.
11).
Business Reviews
Write reviews about others
businesses or ask your friends/clients to write a review of your business in
major business review sites like
RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12).
Local Listings & Yellow Pages
Instead of going global and facing
huge competition, make your website local so that search engines can
easily view your website and fetch
the content. This will help you to reach a targeted audience. Submit
your website to Google Local, Maps,
Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
13).
Article Submission
Write articles of your own and
submit them to popular article sites like Ezine, Go Articles, Now Public,
Buzzle, etc. This will help you to
attain some deep links for your website (though it's usually a slower
process).
14).
Press Release Promotion
If you are a business/service
provider then go for PR submission in popular PR websites like
1888pressrelease, Open PR, PR Leap,
etc. This will help you to publish your site in Google News.
15).
Classifieds Submission
Do some classifieds submissions to
advertise your products for free. Try Craigslist and other major
classifieds sites like Kugli,
Myspace, iMadespace, Vivastreet, etc.
16).
Social Shopping Network
If you own an e-commerce website,
this is a good strategy for advertising and easily branding your
products for free. Submit your
products to Google Product Search, Yahoo Online Shopping, MSN Online
Shopping, and other major social
shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes,
Buzz Shout, Ohmybuzz, etc.
17).
Answers
Participate in Answers by asking and
answering relevant questions and placing a link to your website in
the source section if necessary. If
you don't spam, this is another great way to increase your link
popularity (Yahoo Answers, Cha-Cha,
Answer Bag, etc.)
18).
Document Sharing
Share your website documents like
business documents, information brochures, and slides in Google Docs,
Slide Share, etc. This will help you
brand your website.
19)
CSS, W3C & RSS Directories Submission
If you have a web design site or
offer services related to web design, submit your website to CSS and
W3C website directories which may
drive traffic towards your website. Also submit your website to RSS
feed directories which, again, will
help you attain more traffic.
20).
Widget / Gadget Development
Develop some interactive and
innovative widget/gadget applications (such as an online poll or game
widgets) for your website and
publish them on your blog/website or in other popular social networking
sites like Facebook and Myspace. Let
your friends and others vote/play/use the widget/application, which
will help you increase your branding
and website visits.
21).
PPC Ad Campaign
When none of the above strategies
work for you, go for a PPC ad campaign with your targeted keywords.
Remember that you have to pay to
drive more traffic towards your website through PPC.
Off
page activities in SEO. I will try to cover up most of them here :
1. Directory Submission
2. Social Bookmarking
3. Article Submission
4. Press Release
5. Video Submission
6. SMO
7. RSS Submission
8. Blog Submission
9. Blog Commenting
10. Yahoo Answers
11. Mocroblogging
12. Link Building
13. Classifieds
14. Forum Posting
15. Content Syndication
16. CSS submission
17. PPT submission
18. Document Sharing
19. Guest Posting
20. Image Submission
21. Pixel Submission
22. Facebook and Twitter
Latest
Off-page SEO techniques
Search Engine Optimization is ruling
now. As the exclusive Internet marketing method is completely
authentic for the incredible brand
promotion over the Internet.
We are going to discuss some of
extreme Off page techniques in this post. Off page features are working
like a back bone for the stunning
Internet marketing. They are completely promising to enhance website
visibility in Search Engine. Off
page features are also superb to improve Search Engine ranking. We can
easily deliver lots of traffic to
site with the help of quality Off page submissions and techniques.
Press
Release : Press Release is one of most
promising way to get
quality and extreme traffic to site.
We can easily improve website visibility with the help of Quality
Press Release Submission. Press
Release content unveils exclusive newsworthy info about company. It
belongs to company structure,
product and services. We can easily get higher attention with the help of
Press Release Submission. As the latest announcement of Google declares
that Press release will not
generate backlinks to site but it’s
still the best option to improve brand awareness over the Internet.
Blog
Posting : Blog Posting shows Web 2.0 Blog
submission. In this
type of submission, we create blog
account to Web2.0 sites. WordPress,
Jimdo, Weebly, Blogger and
LiveJournal are some of most
promising Web 2.0 options for blog submission. We can easily get quality
backlink and traffic with the help
of blog posting.
Guest
Blogging : Guest Blogging is one of trendy
feature of Link Building.
In this feature of link building we
publish our content to another author’s blog with the permission of
website owner. It’s basically one of
most promising way to generate quality backlinks to site. It also
helpful to create traffic to site.
We can easily improve popularity and impression of website with the
help of stunning guest post
submission.
Article
Submission : Google always love new content
and features. So, in this
category SEO marketers submit
informative article content to different high page ranked article
submission sites. We can easily
generate backlinks and traffic with the help of quality article
submission. It’s completely
promising and authentic link building feature for the link builders.
Blog
Commenting : Blog Commenting is one of worthy
way to create incredible
presence over the Internet. Blog
Commenting is the best way to generate backlinks and traffic to site.
In this feature of link building, we
write comment for other blog content. Higher relevancy and quality
comment features are really helpful
for the brand promotion.
Forum
Posting : Forum Posting is one of active
way of Link Building. In
this feature, we join discussion in
different Forums. Forum Posting is one of the best way to join any
of community. We can easily improve
website visibility in Search Engine with the help of quality and
relevant forum posting. It’s also
helpful to share our links to high page ranked forums. This one is
purely helpful to generate quality
backlinks to site.
Social
Bookmarking : Social Bookmarking improve
website presence in the Search
Engine. We can easily bookmark our
newly generates pages and sites over the Internet. It’s purely
helpful to spread our links to high
page ranked sources. Social Bookmarking is completely helpful to get
massive traffic to site.
Directory
Submission : Directory Submission is also one
of quality way to spread our
website links to high page ranked
directories. We can easily share and exchange our links to high page
ranked sources. This one is
completely exceptional way to generate quality traffic to site. We can
surely get backlinks to site with
the help of directory submission.
Video
Submission : As the name shows, Video
Submission indicates to video
submission. In this feature of link
building, we submit video to different high page ranked video sites.
Videos are purely exceptional to get
higher attention of viewers and visitors. We can easily get traffic
and higher attention with the help
of quality video submission. “A picture Says thousand words” so, the
videos are the best way to express
ourselves in marketing. We can easily disclose the incredibility of
products and services with the help
of video submission.
PPT
Submission : PPT stands for Power Point
Presentation.
In this step of Link building we
submit quality PPT to different high page ranked power point
presentation sites. This one is also
one of interesting way to grab the backlinks to site. We can surely
get big amount of traffic with the
help of PPT Submission.
PDF
Submission : PDF Submission is also one of
quality way of brand
promotion. In this step of Link
Building SEO marketers submit PDF file to different PDF Submission
sites. In this feature, SEO marketer
convert blog word file to PDF file. It’s also one of the
interesting way of link building.
Photo
Sharing : Photo Sharing or Submission is
also one of the quality
way to promote brands. We can easily
increase curiosity of visitors with the help of Photo Sharing.
Photo Sharing is truly one of interesting
way to promote our brands.
Question
– Answers Site: Question Answers are also the best
of Option to share our links to
high page ranked sources. We can
easily get higher traffic with this type of discussion. It’s really
promising way to improve website
visibility in Search Engine.
Social
Networking : As we all know about Social
networking sites. Social
networks is really one of the best
way to improve branding and online reputation. We can easily get
higher traffic to site with the help
of quality Social networking uses. Facebook, Twitter, Pinterest and
Stumbleupon are some of elegant ways
to expand our company profile. We can easily get lots of attention
with the help of attractive Social
media page.
